Thursday, August 31, 2006

 

Designer pret hits bedrooms

If you love colours and are open to the idea of having African or Moroccan prints adorning your bed, designer Sabhyasachi Mukherjee’s first ever bed and bath range is what you need to look out for. Kolkata’s couture king, who is known for his love for things vintage has tied up with Bombay Dyeing and is thrilled about his designer home pret line. “When Bombay Dyeing called me to conceptualise for them, I was excited. I wanted to do something substantial in the pret market and reach out to a larger number of people. Designer lines, if properly channelised can reach out even to the bottom of the pyramid, and needn’t be limited to the niche group,” he says.

The nonconformist designer has always believed that well-made things needn’t be exorbitantly priced. He therefore unfurls the world into your bedroom with an eclectic mix of Sanganeri, Keralite, Moroccan, Arabian, Japanese and African prints. To add his own creative touch, the bedsheets have been made to look like bed covers with a crazy mix of pillow covers. A set comprises one bedsheet, with four pillow cases, each with a unique print. “It could either be the 70s polka dots, stripes, Moroccan tiles or Japanese floral motifs,” he informs.

Sabhyasachi realises that no two individuals have the same tastes therefore he gives you the option of choosing combo prints. “The basic idea is to give the consumer a variety that he can relate to,” says Sabhyasachi. So you will have the dots blended with checks, African tribal prints worked into Viennese roses and traditional Malayali prints married to Rajasthani blocks.

What makes these designs stand out is that fact that they give you a break. You will not have one print adorning the sheet from head to toe. There is an interim breather given in between. As regards the themes for the prints, it could be, “Anything from 10 Janpath to a beautiful chair in Kerala to a rug from Rajasthan, a painting from Vienna and wrought iron gates from Japan, bagru and arkaish prints from rural India or Cambodian etching. Whatever it is, it should look funky. It should give you an impression of being expensive but be affordable,” the designer points out. He maintains that all the prints have been created keeping the international standards in mind.

According to him, the consumer has grown up, and no longer wants to be dictated to. He/she want his/her home to be interactive and unique. Predicting the future trends, and the make-up that will paint the face of home designer pret, Sabhyasachi says, “Mix ‘n’ match is the magic word here. Subdued colours married with bright hues on one side, with deep oranges, magenta, indigo, lime greens and purple dotting the other side, is what the palette will look like. Special fabrics are being brought, something with a soft, flattened weave, which gives a luxurious and warm feel to the entire space.”


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